Topic: Jollibee buys Burger King franchise in the Philippines

[bakekong12345678]

Manila (Philippine Daily Inquirer/ANN) - Philippine fastfood giant Jollibee Foods Corp. has cemented its leading position in the highly competitive quick-service restaurant industry by taking over the Philippine operations of American chain Burger King.

The deal allows JFC to gain a foothold into the premium segment of the hamburger category in the fast-food business as the group was expecting the premium price segment of the market "to grow appreciably in the years ahead as the Filipino consumers' standard of living rises from the growing economy."

In a disclosure to the Philippine Stock Exchange Friday, Jollibee announced that it has signed an agreement acquiring a 54-percent stake in BK Titans Inc., owner of PERF Restaurants that, in turn, is the sole franchisee of the Burger King brand in the Philippines. The deal was priced at 65.5 million pesos (US$1.49 million).

Burger King has 23 restaurants in the country, mostly located in Metro Manila. It generates annual revenues of P800 million and has recently turned profitable despite its much smaller store network compared to Jollibee's.

The American fastfood chain, which is based in Miami, Florida, has similar products to Jollibee such as hamburger, fried chicken and fries in its core menu. However, Burger King's products are priced about 30 percent higher than comparable Jollibee products in the Philippines.

The entry into higher-end fast food products will allow Jollibee to harness the growing mass affluence of Filipino consumers and capture a niche market that is less sensitive to economic cycles. At the same time, its entry is seen allowing Burger King to scale up operations in the country.

With the entry of Jollibee into BK Titans, the fast-food giant will still have as minority partners the groups of businessmen Manuel V. Pangilinan (13 percent) and Alberto Lina (33 per cent).

Founded in 1954, Burger King is the second-biggest fastfood hamburger chain in the world operating more than 12,300 locations and serving 11 million guests daily in 78 countries. Most of its restaurants are owned and operated by independent franchisees. In Asia, the business is managed by Singapore-based BK Asiapac Pte. Ltd.

For its part, Jollibee operates the Philippines' biggest fastfood network with 1,941 stores in the country under the brands Jollibee (733), Chowking (395), Greenwich (209), Caffe Ti Amo (2) and Mang Inasal (393). It has 437 stores overseas under the brands Yonghe King (235), Hong Zhuang Yuan (52), Jollibee (71), Red Ribbon (39) and Chowking (40)

hinahataw talaga ng jollibee ang pagbili sa mga competitors niya. iwas nga naman sa pagkalugi... nice tactic...

[WATCHER0413]

Malapit na palang mag-iba ang lasa ng pagkain sa Burger King. Siguradong titipirin na ang mga sangkap nyan para kumita ng husto. Sana wag nila mabili ang Army-Navy. He he he

[madcarabao]

majority of burger king's key ingredients are imported from abroad(i think australia). ang mga ginagamit lang nila na local ingredient is the vegetables, soda and i think the buns..

[xxx]

walang magawa sa pera ang Jollibee a...

[clickaway]

Magiging dugyot na ang burger king.... tulad ng ngayari sa chowking, mang inasal at iba pa

[Smitty Werben Man Jensen]

oh man, i hope masarap pa rin burger nila. Fastfood-wise, mas gusto ko to kesa sa wendy's and wham. Pero Brother's pa rin on top lol butas bulsa nga lang haha

[Zany J.]

 

McDo na lang ang kulang ah...

[comsci24]

naalala ko nun paborito ko sa chowking yung halo halo pano masarap talaga pero nung binili ng jollibee yung chowking tatlong kutsara mo lang ata ubos na yung laman tapos puro beans at yelo na lang ang meron. 

[padre_damazo]

ok lang anjan nmn brothers burger at Army-Navy.

[alucardver]

naalala ko nun paborito ko sa chowking yung halo halo pano masarap talaga pero nung binili ng jollibee yung chowking tatlong kutsara mo lang ata ubos na yung laman tapos puro beans at yelo na lang ang meron. 

korek ka dyan bro. fav ko din yung halo halo nila, but nung mangyari yun, di na ko bumili ulit. puro na yelo.

[2 Witness 3]

McDo na lang ang kulang ah...

Di kakayanin ng Bubuyog si Ronald aapakan lng sya laki kaya ng paa ni Ronald.    barya lng sya ky Mac Do.

[mamps]

hehe, ok lang yan mga sir. wag lang sana KFC ang bilhin nila, pag nangyari yun di na tayo makakapagsabaw ng Gravy, hahaha!

[jaseh08]

Sayang ang burger king magiging ordinary nlang lasa ng burger nila,,

[deeper one zero]

hopefully di magbago ang quality ng food ng bk... gawin na lang nila na middle-class na restaurant nila ang BK even though sila na ang may-ari.

[raberdaki]

wag naman sana nila bilhin ang angels burger wala na akong mabilhan ng buy1 take 1 na burjer hahahaha

[Dairycow]

wag naman sana nila bilhin ang angels burger wala na akong mabilhan ng buy1 take 1 na burjer hahahaha

OT: bro taga saan ka? cavite?
wala pa kasi akong nakikitang Angel's Burger aside dito sa cavite area eh.

pero okay din yung burger nila. sulit! 


sayang bakit tinanggal na ng BK yung Buy one get Free Whopper Jr. Promo. tsk! 
sana ibalik nila yun

[raberdaki]

OT: bro taga saan ka? cavite?
wala pa kasi akong nakikitang Angel's Burger aside dito sa cavite area eh.

pero okay din yung burger nila. sulit! 


sayang bakit tinanggal na ng BK yung Buy one get Free Whopper Jr. Promo. tsk! 
sana ibalik nila yun

cebu po bossing sulit talaga 22php may burger kana buy 1 take 1 at sa 32php mo cheese burger na buy 1 take 1 rin hehe

[Dairycow]

cebu po bossing sulit talaga 22php may burger kana buy 1 take 1 at sa 32php mo cheese burger na buy 1 take 1 rin hehe

wow, umaabot na pala Angel's Burger sa Cebu. makabili nga mamaya hehehe   

[~Muska~]

Zark's Burger na lang. Solve kayo sa burger nila.

Jawbreaker 250php , Free pag naubos mo within 5 mins.



Tapat ng La salle Taft avenue.

http://www.facebook.com/pages/Zarks-Burgers/125052717215

@Topic

I prefer Mcdo over Jollibee and Chic-boy over Mang Inasal. 

[anne&jo]

So this means malapit ng matapos ang maliligayang araw ng mahilig sa refillable soda ng BK 

[Idiot]

normal lang naman yan ginagawa ni bubuyog

kung baga sa Gyera ma diplomasya pa yan kase kung di mag-yiyield si BK may masamang mangyayari sa kanila at pinaka-safe yan para sa marketing planners

problema dyan hanggang kailan yung bottomless drinks nila

oh man, i hope masarap pa rin burger nila. Fastfood-wise, mas gusto ko to kesa sa wendy's and wham. Pero Brother's pa rin on top lol butas bulsa nga lang haha

masarap sa wendy sundae nila solid na solid na

McDo na lang ang kulang

malabo yan kase foreign company ang mcdo parang barya lang ang pinas kumpara sa ibang bansa
magagawa lang ng bubuyog kung makakapag-pasok sila ng agent sa Mcdo main HQ at bibilhin ang shares nila tulad nun ginawa sa Mang Inasal pwede yun kung magagawa nila

[madcarabao]

i dont think magbabago ang quality ng food.. franchise lang naman ang kukunin nila.. magrereact ang bk mismo pag hindi maganda patakbo nila..

[Smitty Werben Man Jensen]

a bit OT but why is everyone into this inasal craze? I haven't tasted an authentic, "straight from the province where it originated" inasal dish but based on all the inasal dishes that i've eaten, it's.. well.. Authentic Crap. Parang tuyot lang na inasinan na manok. Ganun ba talaga dapat lasa nun?

[colorade]

a bit OT but why is everyone into this inasal craze? I haven't tasted an authentic, "straight from the province where it originated" inasal dish but based on all the inasal dishes that i've eaten, it's.. well.. Authentic Crap. Parang tuyot lang na inasinan na manok. Ganun ba talaga dapat lasa nun?

Agree ako dito, parang wala namang espesyal sa manok nila..
may angels burger din po sa batangas...

[mayki]

Panigurado sisikat din ang BK dito sa Pinas gaya ng ginawa nila sa Red Ribbon, chowking, and greenwhich