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Author Topic: XBOX360 startegy for the upcoming release of Wii and PS3  (Read 953 times)

MasterChief63

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XBOX360 startegy for the upcoming release of Wii and PS3
« on: August 23, 2006, 07:11:52 am »
Xbox exec sez "surprises" in store for Q4

Posted Aug 1st 2006 10:39AM by Evan Blass
Filed under: Gaming
For the purposes of this post, we've going to ignore Microsoft exec Richard Teversham's recent dismissals of the Wii as a glorified GameCube and the PS3 as overpriced, and instead concentrate on his area of expertise: future plans for the Xbox 360. In an interview with entertainment site MCV, Teversham revealed that Redmond has "a number of surprises up our sleeve" in regards to the Xbox division's Q4 strategies, and that they involve "having a variety of pricing on games [and] a variety of pricing on console offers." Since the marketing manager reiterated previous denials of an impending 360 price cut, we have to wonder what exactly he was referring to by that statement on console pricing. The one possibility that springs immediately to mind? Why, bundled HD DVD drives, of course. If Redmond is in fact able to offer 360 bundles with HD optical drives at the same or slightly higher prices than current packages go for, it would certainly take some of the focus off Nintendo and Sony during their respective console launches. On the other hand, he could simply mean that the current bundles will receive an extra game or accessory or something -- which, combined with his slams on the competition, wouldn't really make for an effective marketing strategy at all.

Xbox 360 HD DVD drive to cost just $200?

Posted Aug 14th 2006 6:38PM by Evan Blass
Filed under: Gaming, HDTV, Home Entertainment
Well, well, isn't this a pleasant surprise. With prices for Microsoft's impending Xbox 360 HD DVD add-on having being quoted as high as $500, it's certainly reassuring to hear DigiTimes confirm reports that the movie-playing optical drive will cost just $200 at its holiday release. Now it's not clear if this will be the price for stand-alone units or those that come as part of a "value" bundle (perhaps the one that Richard Teversham recently referred to?), but either way, the low cost would definitely help reinvigorate interest in the 360 in the face of fresh competition from Sony and Nintendo. So please, Microsoft, do us cash-strapped gamers a favor and make this happen -- we promise that we won't even feel too guilty if you're taking a huge loss on the hardware.



Xbox Live Vision sneaks onto store shelf

Posted Aug 19th 2006 7:40PM by Paul Miller
Filed under: Digital Cameras, Gaming
It's a whole month early -- Microsoft's Xbox Live Vision camera is still due for actual release on 9/19 -- but during a recent Toys 'R' Us run lucky tipster Leo managed to walk away with his very own Live Vision camera, courtesy of an evident stocking snafu. The shiny package includes a headset, the camera, codes for 1 month of Live Gold and a registration key for fan-fave Uno. Of course, we don't suppose he'll be able to get much use out of it until Microsoft launches the device officially, but it makes for a good Flickr set, and some decent bragging rights.