In 1963, Yamauchi renamed Nintendo Playing Card Co. Ltd. to Nintendo Co., Ltd.[14] The company then began to experiment in other areas of business using newly injected capital. During this period of time between 1963 and 1968, Nintendo set up a taxi company, a love hotel chain, a TV network, a food company (selling instant rice, similar to instant noodles) and several other things.
All of these ventures eventually failed, and after the 1964 Tokyo Olympics, playing card sales dropped, and Nintendo's stock price plummeted to ¥60.In 1966, Nintendo moved into the Japanese toy industry with the Ultra Hand, an extendable arm developed by its maintenance engineer Gunpei Yokoi in his free time. Yokoi was moved from maintenance to the new "Nintendo Games" department as a product developer. Nintendo continued to produce popular toys, including the Ultra Machine, Love Tester and the Kousenjuu series of light gun games. Despite some successful products,
Nintendo struggled to meet the fast development and manufacturing turnaround required in the toy market, and fell behind the well-established companies such as Bandai and Tomy.1973, OPEC dramatically raised the price in oil, which would eventually trigger the 1973 oil crisis. As a result, the Japanese economy, which imported over 98% of their requirements for oil, was forced to scale back on all unnecessary amenities in anticipation of an imminent recession.
As a result, Nintendo received cancellation requests of the Laser Clay Shooting System from its clients, and, in less than a year, nearly all of its orders were cancelled. Having invested billions of Yen in their product, Nintendo's profits were cut in half, and they found themselves ¥5 billion in debt, in which Yamauchi would spend 7 years paying off. Nes, Snes and N64 undoubtedly the good year of Nintendo
due to sagging sales, Nintendo halted GameCube production for a brief period in 2003 in order to reduce surplus units.[23] Sales rebounded slightly after a price drop to US$99 on September 24, 2003[24] and the release of The Legend of Zelda: Collector's Edition bundle. A demo disc, the Nintendo GameCube Preview Disc, was also released in a bundle in 2003.[citation needed] Beginning with this period, GameCube sales continued to be steady, particularly in Japan,[citation needed] but the GameCube remained in third place in worldwide sales during the sixth generation era due to weaker sales performance elsewhere.
diba sila sanay malugi ang nintendo?
