Yes bro, I agree about FHM's style in executing their magazine during its first decade of circulation from 2000 up to 2010.
Their inevitable end started as early as 2016 when their issues faltered and started featuring celebrities instead of up and coming non-celeb models.
To add to their bland contents, all you see are endless advertisements which literally ate up their whole issue.
The contents were refurbished stories from their past issues and a lot of it were recycled features, nothing more and nothing less.
This is why I stopped buying their issues during those times and when their issues got thinner and thinner.
Moreover, they gradually lost their subscribers from their website when they scrapped their FHM Pictorial Series most specially their controversial but erotic FHM 100% Hottie Series.
Now that they are going full throttle as a digital E-Site, they should do some brainstorming and bring back their FHM 100% Hotties Series if they want new and more subscribers to patronize their E-Site now that competition by Idolzone.Ph ang LUR Mag are at the forefront in their digital content catering to men's entertainment.
Ironically, Idolzone and LUR Mag have set the alarm.
And for FHM, this is a wake-up call from that alarm.
N.B. I hope FHM Philippines reads this message which is really directed to them.