Topic: Levi's CEO hasn't washed his jeans for a year!👖

[FerminaDaza]

[youtube]http://www.youtube.com/watch?v=KjXhe2qVKgE&sns=em[/youtube]

Great day for laundry haters; bad day for germophobes. 

The CEO of Levi Strauss & Co., Chip Bergh, discussed fashion and sustainability at Fortune's Brainstorm Green conference on Tuesday, claiming that jeans do not need to be washed; the pair he donned during the conference, he said:

"These jeans are maybe a year old and these have yet to see a washing machine. I know that sounds totally disgusting. I know it does. But believe me, it can be done."


And who are we to doubt the messiah of boot cut?  After all, Tuesday marks the 141st birthday of Levi's 501 jeans.

"We are the ultimate in sustainable apparel," Bergh said. "If you buy [our jeans] they will last a lot longer than most people's waistlines will."

As part of its dedication to sustainable fashion, Levi's boasted a new line of "Wellthread" products with fabrics that are easier to recycle and that will use less energy and water. The clothing is currently only available in Europe and online in the United States.

Levi's is also producing a line of denim called "Waterless," which uses significantly less water in the jean production process — something you can apparently continue yourself by skipping the rinse cycle once you bring the jeans home. (According to several websites about more than 2,500 gallons of water are used per pair of jeans.)

Bergh's comments regarding laundry are nothing new. Levi's has harped on the "no wash" method for years, sparking a fad of freezing jeans (yes, like in the freezer) to cut down on bacteria growth.








Yay,HBD Levi's 501!! 👖👍


en so, E.Republic how often do you wash your jeans? aber 

[dweizz]

1month? not more than 5 times nagamit

[FerminaDaza]

thanks for sharing dweizz

...ME, yikes, di kasi me naguulit, gusto ko lageng bagong laba suot ko (shoot agad sa washing machine pinagbihisan) ngakk tsk

Now am having second thought-hearing Mr.Bergh, I will try to save the planet and not wash my jeans! It can be done It can be done It can be done 

[kenji_kulet]

  ooohh my i can relate on this to be honest i only have 2 jeans and i rarely wash it hahahaha!!!!


unless nalang kung natuluan or may mantsa yung pantsa ko


mas malambot kasi yung jeans kapag hindi nalalabhan

[TobleRONe]

wow, baka tumayo na mag-isa yung jeans sa tigas dahil sa dumi 

=====

kapag whole day ko suot yung jeans, laba agad. pero madalas 2 suotan bago laba.