In the viral campaign, fans must Tweet their favorite Turtle to first unlock each individual character movie poster, and then unlock the official movie trailer.
The actress, who plays April O'Neil in the film based on the popular 1980s comic book characters, made a short video for the film's official YouTube page explaining how fans can unlock the movie's promotional items.
All they have to do is Tweet about their favorite Teenage Mutant Ninja Turtle, using various hashtags: #TeamRaphael, #TeamLeonardo, #TeamMichelangelo, #TeamDonatello. Once all four individual character posters have been unlocked, the new trailer will be unlocked as well.
[youtube]http://www.youtube.com/watch?v=5pA5eTi_nuQ[/youtube]