Topic: Will There Be A Rush For Candy Crush?

[BlueAlphaZero]

Candy Crush fans around the world have already forked over plenty of cash for lives, boosters, charms, and other in-game perks. Now Candy Crush creators King Digital Entertainment Plc. are hoping to earn $500 million by dangling what may well be their biggest perk of all: a chance to own shares in their company.

http://www.bloomberg.com/news/2014-02-18/-candy-crush-game-maker-king-announces-ipo-to-list-in-new-york.html

Interested buyers may want to review the prospectus filed by the company today with the U.S. Securities and Exchange Commission before deciding whether or not to buy shares in it.

http://www.sec.gov/Archives/edgar/data/1580732/000119312514056089/d564433df1.htm

King has declared fairly stable and steady growth since 2005 but there is skepticism about their decision to put up an initial public offering. A few business writers have hinted that the IPO might be a sign that King wants to rake in as much money as they can before their success eventually (or inevitably) reaches its end.

http://www.bloomberg.com/news/2014-02-18/candy-crush-doesn-t-really-want-your-money-but-will-take-it-anyway.html

http://www.slate.com/blogs/moneybox/2014/02/18/candy_crush_ipo_do_not_buy.html