Sony showed us a lot of things at this year's E3 -- some expected, some rather less-so -- but they didn't show us the primary thing shareholders and fans were hoping for: a price cut. That most expensive of gaming consoles still retains its lead in the brutal MSRP wars, but a Sterne Agee analyst indicates that Sony is just biding its time. According to the always accurate "industry sources," the PS3 will receive a $100 drop sometime in the middle of August, just in time for the launch of Madden NFL 10. That would also coincide with back to school shopping, apparently a popular time for buying consoles by parents who want to give their kids every chance in the world to fail thanks to spending too much time robbing graves in Uncharted.[quote\]
