remember that it's a business and the company is suppose to earn... anyway, the advantage with using lazada is the hassle of going to the store or mall to buy the items you want...
for example you want to buy a tv... base price is 10k at lazada... at the mall, the price is 9k... you would assume it's more expensive...
but compute for the gasoline, the parking, the food you will eat when at the mall plus the time you will spend when buying which is hard to value in terms of money...
then that's where the advantage of online shopping comes in... no hassles... add the discount vouchers they give, then you are saving.. don't worry, despite the discount they are giving, lazada is still earning...